Client approach starts with information, not with systems

If you know where to go on the market and if you register all contacts well, then you'll make your sales a whole lot easier. We know the actual practice. Finding interesting potential clients is a lot more difficult than it seems and good maintenance of client information has low priority.

Collaboration is the key word. If you need to know where you need to go, you first have to map out all potential sales locations. If you can’t do this on your own, you have to collaborate with other companies within your market.
 
For a good registration of (potential) client contacts you need to register all communication with the client on one central point. Actual information starts through collaboration, the starting point of effective client approach.

An example of collaboration is applied in the food service market with Data Outlet, which is one central, online database to be used on a daily basis.