Organizing smart marketing and sales campaigns is not an easy job, because campaigns always exists of many different activities. This makes it difficult for a manager to follow and evaluate a campaign.
In Data Outlet you can create your own target group for a campaign. So if you plan a campaign for a product introduction, with a direct mailing, followed by a sampling action and a visit round, you can adjust the target group without any problem. If you get too little response out of your initial mailing in a certain segment you can add prospects out of another segment into the campaign target group. Of course you can get a full reporting of your campaign in Data Outlet. |
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